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Ad Specifications for Malls and Bus Shelters
General Information
· Overall Trim Size: 47"w x 69"h
Variations up to 1/8 inch are allowable.
Variations greater than 1/8 inch may require additional preparation time/expense or be unusable.
· Display (viewing) Area: 45" x 66"
· Thickness: 8.5 point preferred (6 – 11 point allowable)
· Weight: Posters should not exceed 1.25 lbs (567g) per 47 x 69 inch sheet.
· Quantity: If possible, a 15 – 20% overage is highly recommended.
· Storage: New posters needed for non-consecutive posting dates. Billboard Connection-Roseville cannot store/save posters for re-use.
Printing Method
· Posters may be printed using either screen, digital, or lithographic processes.
· Screen Process posters should be back-printed (2 sided) to obtain highest quality appearance.
· Printing should be done using UV Clear ink base or similar outdoor-durable ink.
· DO NOT LAMINATE. Laminated posters are unusable.
Substrates
The following products are approved and recommended for use in both MallScape and Chicago markets. Opaline UltraForm (Monadnock)
Matte Paper DMBP/F5 (Magic/Rexam)
In addition to being approved for use in the MallScape market, the following products are highly recommended for use in the Chicago Streetscape market because of their greater durability.· Synthetic Paper e.g. Kimdura, Yupo
· GFTRP Banner (Magic/Rexam)Note: Please contact Account Executive for a complete list of approved substrates / vendors.
The following products should be avoided:
Kodak and Duraview Day/Night Paper: (exhibits poor diffusion characteristics).
Duratrans/Lambda materials scratching and defacing occur during scrolling. Billboard Connection-Roseville reserves the right to accept / reject the use of trans/lambda materials on a case-by-case basis. Written approval from Billboard Connection-Roseville is required prior to using these materials.
The following products cannot be used:
Polyethylene and Polystyrene are too heavy, thick, and inflexible for our structures.
Vinyl products wrinkle, fold and become jammed in the structures.
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